ReachDisplay

Maximum online awareness, in reach.

Traditional advertising just can’t generate effective brand awareness now that your potential customers have moved on from print to online media. So how can you get your message in front of them now?

Build brand and product awareness with ReachDisplay: online display advertising developed specifically for local and regional businesses.

National sites, local awareness.

By using advanced targeting and optimisation techniques, ReachDisplay targets your message to potential local customers where they will be the most receptive and more likely to interact with it: the most popular national news, entertainment and lifestyle sites. While these consumers may not need your product or service today, ReachDisplay ensures your brand will be the one they remember when they’re ready to buy.

ReachDisplay also works in tandem with ReachSearch by showing your ad to customers who have previously searched for your business online.

Smart selection.

ReachDisplay locates your ideal customers with sophisticated techniques like:

• Remarketing – by targeting interested consumers who have visited your site in the past in order to guide them closer towards making a purchase.
• Engagement-based optimisation – to make your campaign more powerful for less spend, we steer ad dollars towards the sites that are most cost-effective in bringing people to your business.
• Geographic targeting – to make sure you're always reaching the right local consumers.
• Contextual targeting – by selecting sites regarding topics that relate directly to your type of business.
• Demographic targeting – to make sure your ad gets delivered to the right target consumer based on their demographics (like age, income and gender).
• Premium site placement – for maximum visibility, we get you on national sites that feature bigger and better traffic - but only show your ad to local visitors of those sites.

Proven visibility.

Our detailed reporting provides all the stats you need to monitor your campaign's progress - and how users are interacting with it. We'll give granular details on every click, visit, e-mail, download, web form and phone call made from your ad, all without ever having to bother your webmaster. And your Internet Marketing Consultant (IMC) is always available to review your results together to pinpoint what's working well, and what could be even better.

View a sample ReachDisplay report.